Watch WhereIGo launch on stage here.
This interview with WhereIGo founders Neha Jain and Kenichi Nakamura was conducted by the team at Job Portraits during preparations for the LAUNCH Festival.
To start, give us your elevator pitch.
Neha: WhereIGo helps you find the best merchants, restaurants, and entertainment based on the preferences of your closest friends.
There are two main features. First, we deliver location-based social content that’s based on demonstrated interests to optimize your experience of a venue. Second, in the background, we automatically generate lists of places that you frequent, which can be published, shared, and followed by people you choose.
Why are you guys the right people to solve this problem?
Kenichi: I’ve been working in location for a number of years now. I feel like it just hasn’t been done right yet. Everyone’s been asked at some point in their life, “Hey, I’m going to wherever, you’ve been there or you’re from there, got any recommendations for me?” With WhereIGo you can share your favorites when you want, and other people can tap into that information when they’re interested.
Neha: On a different note, our meeting was serendipitous. I had just moved the company out to Portland, Oregon, from New York in search of someone with the right technical depth for what we had developed. I met Kenichi at this random map meetup. I didn’t know anyone, and we met for a coffee afterwards. It was really nice to discover our shared dissatisfaction with location-based solutions and his enthusiasm for what we had been developing in NYC. Prior to developing the company, I had been involved in several startups since my graduate studies at the London School of Economics.
Kenichi: She’s got the business side down. I’ve got the tech side down.
What happens the day after LAUNCH, and for the next month, in your ideal world?
Neha: We plan to roll out the beta to a select list of socialites with the help of a marketing company founded by an LSE friend in NYC. Our goal is to establish traction with them and then expand to a broader roll out.
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