Watch Viawear launch on stage here.
This interview with Viawear founder Ben Isaacson was conducted by the Job Portraits team during the LAUNCH Festival.
Let's start with your elevator pitch.
Our company is Viawear, and the product is Tyia, which is named after my wife. It’s smart jewelry that notifies you through vibration and color when it's really worth getting your phone out of your pocket or out of your bag. It lets you sense what’s important and what isn’t.
What was the inspiration for this? Why is this the problem you chose to solve?
Again, it started with my wife, who is a full-time therapist and also a mother. She needs a filter for her phone — she needs to know when a buzz is truly important. At the same time, she's extremely fashionable and only wants to wear something that she would wear anyway. I’ve talked to a lot of women with the same problem, which is pervasive for working mothers.
Tell us about your experience here at LAUNCH Festival.
The demo pit has been great. It's been surprising, the interest levels from attendees, partners, potential distributors, and investors. Being on stage was definitely a surprise, but it was incredible because I got the ultimate validation up there. I asked the women in the audience how many of them wanted to wear the Apple Watch, and there were two or three hands out of two or three thousand people. Before getting on stage I didn't know whether I should ask that, but, wow, it worked out.
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