Watch Kikr launch on stage here.
This interview with Kikr founders Yann Ly-Gagnon (left), Alex Bekker, Pascal Brisset (right), and Philippe Furlan (not pictured) was conducted by the Job Portraits team for LAUNCH Festival.
What is the product you developed for the LAUNCH Hackathon? What does it do and how does it work?
Kikr is a motion-tracking wearable device that adds gamification to real life snowboarding. It detects tricks performed on the board allowing riders to earn badges, raise their credibility, challenge friends and other riders on the mountain, and share videos of their feats.
How old is the idea and how did your team come together?
We spent a few weeks prior to the hackathon brainstorming ideas centered on motion detection and eventually settled on gamified action sports. A few days ago we decided on snowboarding as our first vertical.
What's next? What happens after LAUNCH Festival in an ideal world?
Kikr is built on top of a wearable motion-tracking hardware device, so we are eager to build an awesome looking prototype and show it to the world. We believe there's a passionate fan base out there that will be excited about gamified action sports.
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